NYT Mini · 4-Down · 3 letters
What “every kiss begins with,” in jewelry ads NYT Mini crossword clue
Editorially reviewed August 21, 2026
Decode the turn
Reveal the answer now—or spot the trick first.
What to notice
Think of a three-letter jewelry-store name that sounds like the first letter in “kiss.”
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Answer
How the trick resolves
The clue quotes Kay Jewelers' familiar slogan. It plays on the sound of the letter K at the beginning of the word “kiss,” while the crossword entry uses the brand spelling KAY.
Continue this puzzleHome of Brunei and Bhutan →The turn in the clue
The quotation and “in jewelry ads” identify a commercial slogan, not a literal part of a kiss.
The answer in plain English
Kay is the jewelry retailer named in the advertising slogan “Every Kiss Begins with Kay.”
Where this clue appeared
4-Down in NYT Mini puzzle for August 21, 2026.
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